PROJECTS I’VE BROUGHT TO LIFE

THE NEW KIDS CLUB (2015)

My very first professional experience as an illustrator and graphic designer took place at The New Kids Club, a language academy and franchise dedicated to teaching through creativity and play. I was in charge of illustrating the educational materials, designing storybooks, posters, and a wide range of visual resources that brought the brand’s learning universe to life.

One of the most exciting parts of the project was the creation of “Super Kids”, a cheerful and energetic character I introduced as a new concept to engage young learners. The little hero quickly became a favourite among the students — sparking curiosity, laughter, and a genuine enthusiasm for learning.

This project taught me the power of illustration as a bridge between education and imagination. It allowed me to explore how colour, character design and visual storytelling can transform a simple exercise into an adventure worth remembering.

Below you’ll find a small gallery featuring some of the posters I created, along with a few illustrations of the different characters that helped shape The New Kids Club’s playful identity:

MEGAMO (2017)

At Megamo, I was able to fully embrace my multidisciplinary profile, combining illustration, 3D modelling, animation, and web development to bring a wide range of projects to life. My work also extended to producing marketing materials and visual assets for conventions and product presentations.

One of the most rewarding challenges during this period was achieving a level of realism in the 3D materials that matched the final appearance of the bicycles. This required an in-depth study of the paint effects, surface finishes, frame design, and the way light interacted with each texture and reflection.

Among my key accomplishments was leading the digital launches of several bicycle models through high-quality renders and animations. Using Blender, Adobe Premiere Pro, and Adobe After Effects, I created visually compelling content that accurately represented the brand’s products and strengthened their online presence.

Below is a selection of renders, videos, and 3D models developed for different bicycle launches:

EUREKAKIDS (2023)

At Eurekakids, I had the wonderful opportunity to be part of the complete rebranding of the company — an exciting challenge that allowed me to explore my most creative and technical sides. My goal was to help shape a coherent and distinctive visual style that truly represented the brand’s personality.

Throughout this project, I developed everything from custom typefaces designed specifically for Eurekakids to a series of illustrations that captured its Mediterranean spirit — fun, eco-friendly, and full of life.

Below are some example images showcasing the design and application of the brand’s rebranding:

One of the highlights of my time there was redesigning Archi, the brand’s beloved mascot. Over the course of the project, Archi became very special to me. I led the character’s new visual direction, ensuring that every line and colour reflected the brand’s values — joy, empathy, connection, and positive learning. The aim was to create a character that children could instantly relate to and feel inspired by.

From that foundation, I expanded Eurekakids world even further, creating a set of new companion characters so that every child could see themselves reflected in a different animal or personality. This helped to build an emotional bridge between the brand and its young audience — turning Eurekakids into a universe full of friends to discover.

Working alongside the marketing team was a truly rewarding experience. Together, we achieved a launch that received a warm and enthusiastic response from both stores and families alike.

Below you can see a selection of early concept sketches for Archi, along with other illustrations developed during the project:

Alongside the rebranding work, I also had the chance to create a short animation entirely by myself for the opening of one of Eurekakids’ main conventions. The piece was built around an inspiring slogan — “Playing together, we dream big and build even bigger” — and placed Archi at the heart of the story.
In the animation, a young Archi finds himself alone after the trees around him are cut down, one of which still bears his height marks. Hearing his cries, his friend Landon the dinosaur comes to comfort him, offering a simple apple — a gesture of kindness that later becomes the seed of hope. Together, they plant it, giving rise to the tree that will one day become Archi’s new home.

The story captures the essence of Eurekakids’ values: friendship, empathy, imagination, and the belief that by playing and growing together, we can build something truly meaningful: